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Q&A with Sanjay: Episode 4
Posted by: SearchAnyway

Video duration: 204 seconds

Episode 4 of Q&A with Sanjay provides a brief explanation of the difference between CTR (click-through rate) and conversion rates, and what it means to web publishers and online advertisers. If you can learn to optimize and read these two stats well, you'll be able to drastically increase your PPC search engine traffic and earnings.

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